Curaleaf International are incredibly proud to celebrate the award-winning work of the team at Curaleaf Clinic, who have received PRmoment’s Gold Award for ‘Best Use of Research’ for their impactful “Hidden Dangers of Illicit Cannabis” PR campaign.
This significant recognition highlights Curaleaf Clinic’s industry leading research, which has achieved huge media reach and delivered significant category impact. By meticulously uncovering the hidden dangers found in samples of illegally obtained cannabis, the campaign sparked a nationwide conversation, effectively educating medical patients towards the safer and legal alternatives offered by regulated clinics.
The research not only highlights the potential risks associated with the illicit market, such as contaminants and inconsistent potency, but also powerfully advocates for the importance of quality control and professional medical guidance.
We extend our appreciation to Third City and Say Hello, whose expertise and creativity were invaluable in bringing this crucial research to a wider audience. Their partnership was essential in amplifying the campaign’s message and achieving its impressive reach and impact.
This PRmoment Gold Award serves as a powerful affirmation of our commitment to patient safety, public education, and the advancement of the medical cannabis industry. We remain dedicated to empowering patients with accurate information and ensuring access to the highest standards of care through Curaleaf International.
To read the full report, please visit – https://shorturl.at/BkT4C
Available thanks to a Curaleaf Clinic and MANDRAKE collaboration.
